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VekkoSuomeksi

Open (9–5)Helsinki, Finland

Work 02 / 04It Fits

Koppa

Client
Koppa, Helsinki
Sector
Electric cargo bikes
Year
2023
Services
Brand, Photography, Film, Social
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Idea

A video series where the cargo box takes everyday loads, from shopping bags to a double bass, and every film ends on the words “It fits”.

What we did

Brand
Wordmark, colours and typography
Campaign
Launch in Helsinki
Film
12 vertical films for It Fits
Photography
Product photography
Test rides
Campaign for the Kalasatama test ride point

Insight

A cargo bike’s real rival is the second family car.

Koppa is a Helsinki electric cargo bike brand, founded in 2022, with two models, an online store and a test ride point in Kalasatama. Families and small business owners compared the €4,900 bike to a bicycle and saw an expensive novelty.

A cargo bike rider seen from the side on a Helsinki street in morning sun.

It Fits

Each film loads one everyday cargo into the box, and the camera holds still until it is on board. Shopping bags, a dog, a potted plant and a double bass say what a spec sheet says, only faster.

A pink cargo bike against a stone wall, with shopping bags and a dog in the box.
The joint between the pink frame and the birch box.

Identity

The wordmark, the pink frame and the typography were made alongside the films. The test ride point got the same look as the online store, so the ad and the test ride feel like one company.

Formats

One idea, three formats.

  • 16:9 · Film
  • A cargo bike box seen from above, packed with everyday loads.
    4:5 · Poster
  • Hands lift a potted plant into a cargo bike box.
    9:16 · Social

Images

Results

  • 1,400test rides in the first spring
  • 3 ×the pre-order target
  • 68%of It Fits views watched to the end
NextVana

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