Open (9–5)Helsinki, Finland
What we do
We build a campaign around one idea. The same idea carries from the ad to the shop window, the website and a social video, so every channel backs up the others.
We write the idea in one sentence first. If it does not fit in a sentence, it will not fit on a poster either.
Same jacket, same frost
Every image in Nietos’ campaign is a pair: the same jacket on the fell and at a city bus stop, in the same hard frost. The idea worked as it was on posters, in the web shop and on social.
How the work goes
Goal
We agree on one thing the campaign has to change.
Idea
We show two or three ideas, each as one sentence and one image.
Production
We shoot stills and film and write for every channel in one go.
Launch
We deliver materials for every channel and follow the first weeks.
Campaigns we made
Client says
For the first time the poster, the web shop and the social video looked like the same campaign.
Common questions
How early should a campaign start?
Eight weeks before launch is good. Earlier if winter has to be shot in winter.
Do you make a media plan?
We do not buy media, but we make the materials to your media agency’s sizes and schedule.
Can the campaign continue later?
We design the idea so it can go on. Nietos can shoot new pairs every winter.
One goal is enough to start.