Open (9–5)Helsinki, Finland
What we do
We build an identity people recognise even without the logo: colours, typefaces, image style and the voice your company speaks in. We start from what your customers already think of you, not from what you would like them to think.
A finished identity does not stay in a guidebook. We use it for the first real pieces, such as the website, a poster and social templates, so you can see straight away whether it holds up day to day.
An identity that works on the side of a cargo box
On Koppa’s cargo bikes the logo is seen moving and from far away. We made an identity that stands out in the bike lane and works just as well as an app icon.
How the work goes
Interviews
We talk to your customers, your sales team and your management, and write down what people already think of you.
Direction
We show two or three directions in real use, not as logos on a blank page.
Look and voice
We finish the chosen direction: colours, typefaces, image style and the way you write.
Rollout
We make the first materials and a guide your team can use without us.
Brands we built
Client says
The identity worked on the very first bike. People recognise us in the bike lane before they can read the name.
Common questions
How long does brand work take?
Usually eight to twelve weeks from interviews to rollout. An urgent launch can be split into parts.
Do you design just a logo?
Rarely. A logo alone does not tell you how the company looks on a poster or on social, so we always build at least colours and type around it.
Do we get the source files?
Yes. Every file, the fonts with their licences and the guide are yours when the work is done.
One paragraph is enough. We reply within one working day.